Independent Paid Media consultancy.
Craftingmonk is the freelance practice of Maxime Colin, focused on Google Ads campaign management and performance reporting for a small portfolio of direct clients.
Services
Google Ads management
End-to-end operation of Search, Shopping, Performance Max and Display campaigns — from account structure to bid and budget management.
Performance reporting
Weekly client reporting backed by direct Google Ads API queries. Read-only GAQL pulls, no automated changes to live campaigns.
Keyword planning
Keyword research and forecasting for new launches and category expansions, using the Google Ads Keyword Planning service.
Acquisition strategy
Channel mix, funnel and measurement advisory for B2C marketplaces and B2B SaaS, grounded in day-to-day operating experience.
How the practice operates
Craftingmonk runs a single internal tooling stack across every engagement. Campaign analytics and weekly client reports are produced by querying the Google Ads API in read-only mode, on top of the open-source google-ads-mcp connector. The same pattern is already in production on a separate MCC managing 50–70k€/month in spend, where API access has been approved by Google.
Access to the API tooling is restricted to the operator. No campaign creation, budget edits or bid changes are performed through the API — all live campaign actions go through the standard Google Ads UI.